Shenandoah County Tourism Staff Scrutinize Short-Term Rental Data | Nvdaily


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WOODSTOCK – Shenandoah County tourism staff gave the County Tourism Board more information on a new data collection system they are using to track short-term rental properties at its monthly meeting on Tuesday in Shenandoah County government center.

The data collection service, called AirDNA, is touted as a service that “turns short-term, industry-savvy rental data into actionable business analytics.” The company’s website says it tracks the daily performance of more than 10 million listings in 120,000 markets around the world.

AirDNA’s website also says it is deciphering “the true revenue potential and market demand based on booked and unblocked bookings.”

In addition to being used by tourism and other departments across the country, it is also used by Airbnb hosts, vacation rental managers, hoteliers and real estate investors “to optimize their listings, find lucrative properties. and outperform the competition “.

Tourism staff hope to use the data to better market these types of properties in the county as well as to consolidate tax information, according to Jenna French, director of tourism and economic development for the county.

Shenandoah County Tourism and Economic Development Coordinator Brenda Black handled most of the data.

The data can indicate the property’s accommodation type as well as the number of rooms available, the type of amenities offered and the exact location of the property, Black said.

Right now, Black and the county tourism staff are looking at a year of data. They also have data going back to 2013, Black said.

The data can be entered on the county reservation agent’s website to provide tourists with more options.

Staff can also find properties and check if taxes are being paid, although this task can become difficult due to the fact that properties are named differently by different sources. For example, a homeowner might pay taxes for their property under their business name, but they might be listed on Airbnb under a different name.

President Katie Mercer, Vice President Bill Schumacher, Members Lynn St. Claire, Nandini Patel, Dan Harshman and Amber Smoot, Tourism Staff Member Kary Haun and Guests Jennifer Henson with Bryce Resort and Jessica Sager with Schools Shenandoah County officials were in attendance at Tuesday’s meeting.

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