Marketing Assistant Joins Halifax County Tourism Staff | Local company

The Halifax County Department of Tourism announced Friday that Ben Owen has joined the staff as a marketing assistant.

In this role, Owen will help Director of Tourism LaTonya Sadler Hamilton create and execute marketing plans to attract visitors to Halifax County.

A longtime Halifax County resident, Owen spent over a decade working in various hospitality positions at local businesses before returning to school in 2018, where he majored in recreation, parks and tourism. While studying at Radford University, Owen served as the Concert Director for the Campus Events Committee while also working as a research assistant for Dr Anita Zatori.

His accomplishments include obtaining a summa cum laude diploma and the title of outstanding student of the year in tourism and events. Since graduation, he has worked part-time for the Department of Tourism while also being a member of AmeriCorps for the Virginia Service and Conservation Corps at Staunton River State Park.

“I am delighted to have Ben on board to help promote Halifax County as a tourist destination. Ben’s familiarity with the community, his previous work experience and his education make him an asset to the ministry, ”said LaTonya Sadler Hamilton, director of the Halifax County Tourism Department. “His creativity and solid experience in tourism marketing will help him excel in his role.

With a marketing background as a concert director, complemented by his training in the latest tourism trends, Owen is helping fulfill a vital role in the Halifax County economy, according to Sadler Hamilton.

In this role, he will help promote Halifax County and its attractions to visitors, who in turn will spend money on local hotel businesses. This will prove essential as the local hospitality industry recovers economically from the closures in 2020, Sadler Hamilton said.

“I am delighted to accept the position of Marketing Assistant with the Halifax County Department of Tourism,” said Owen. “We have many attractions and hidden gems here in Halifax County. Whether it’s dark skies or getting behind the wheel of a Formula 1 race car, I want to make sure that we put these unique Halifax County experiences to the fore when we share our community with visitors.

The Halifax County Department of Tourism serves the broader interests of the Halifax County economy by promoting it as an attractive travel destination to support, maintain and expand efforts to strengthen the economic position and provide opportunities for people in the community.


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