Historic opportunity to abandon the old model of Croatian mass tourism


October 12, 2021 – The Croatian mass tourism model (if you can even call it a model) could finally be sent into the history books as the country has a historic chance ahead of it to throw this method in the trash and become more sustainable than simply counting the number of arrivals.

As Poslovni Dnevnik / Marija Crnjak writes, however successful they considered this tourist season to be due to the sheer volume of overnight stays and income, it was incidental. A lot of things that happen in Croatia end up being totally accidental, and this season we have had a favorable epidemiological picture to thank more than anything else. While this summer has been a fantastic one for the national economy, finally re-injecting what it desperately needed after a lean 2020, we actually ended up with what we were declaratively shirking, Croatian mass tourism, which is far from sustainable.

Therefore, in 2022, but also every following year, Croatian tourism should build on everything that has been learned throughout the coronavirus pandemic, namely that customers are looking for quality and premium products and are ready to pay more for it, and that the main interest is sustainability. Enthusiasm for the growing numbers of the eVisitor system is dying, and Croatian mass tourism has done far more harm than good if one dares to peek outside the purse strings of the state budget.

More cooperation in the EU

In addition to the above, the tourism sector in this country needs to communicate more and define appropriate models to develop common strategies, and the European Union and its Member States must all work more together to maximize passenger mobility and strengthen people’s confidence in travel safety following this unprecedented public health crisis in which trust in airlines and travel agencies has been lost.

Part of this was highlighted by the participants in the year-round tourism conference “Tourism 365” held on Friday in Tuheljske toplice in mainland Croatia, with the participation of various ministers and state secretaries in charge. the tourism sector in four countries of the European Union. country, and Prime Ministers of Croatia and Slovenia Andrej Plenkovic and Janez Jansa.

“Our goal is not to just count tourists and arrivals and think about how to beat records. The goal is sustainable tourism, to have a number of tourists spread throughout the year. ‘year. Therefore, the Croatian Tourism Month project, which is ongoing, is also important for us,’ ‘said Croatian Tourism Minister Nikola Brnjac.

Slovenian Minister of Economy and Technological Development Zdravko Pocivalsek pointed out that even before the coronavirus crisis, Slovenia had started to develop its own model of sustainable tourism, and during the pandemic they invested more than one billion euros in aid to the tourism sector, including vouchers. for residents of Slovenia, which has boosted domestic tourism.

Fernando Valdes Verelst, Spanish Secretary of State for Tourism, underlined the importance of strengthening cooperation between EU countries in the future, in order to stabilize tourist flows.

“There was cooperation this year too, but it could have been stronger. We also need cooperation in terms of marketing, and stronger publicity of Europe as a destination to markets distant, whose opening is expected, “said Verelst. of the tourist season is part of the sustainable tourism policy, and in the pandemic Croatia has had a historic chance to develop a sustainable product, ”said Ivana Budin Arhanic of Valamar, adding that this year tourists have shown a great interest in the quality and premium of products.

Kristian Sustar of the Uniline agency warned that this year’s season should not be bragged too much, so that it does not become something of an example of good practice. “We had a fantastic result, but you have to see it for what it was, secondarily. In reality, we had three months of work and Croatian mass tourism, and that’s not what we say we want “, concluded Sustar.

To learn more about sustainable tourism, see our travel section.


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