Business Chamber to Launch Campaign to Live, Work and Play in Cowra | Cowra Guardian

The Cowra Business Chamber, with support from the Cowra Council, is set to launch a new advertising campaign to attract population, business and tourism growth to the county.

“Live, Work, Play” is a $ 40,000 television campaign that will hit screens in mid-December for an initial six-month term and showcase the untapped potential of the Cowra region.

The advertisements will focus on the county’s home environment, a diverse range of secure jobs across multiple industries, and the fun, relaxing and recreational activities available in the area.

To fund the campaign, $ 15,000 was pledged by the House, $ 5,000 was donated by local businesses, and Cowra Council voted to provide the additional $ 20,000 at its regular meeting on November 22.

Ian Docker of the Cowra Business Chamber said the campaign targets regions such as Wollongong, Newcastle and Canberra.

“Production of the ad has started and will hopefully be finished in early December and on TV screens in late December,” he said.

“The Chamber of Commerce is committed to this initiative.

Mr Docker said the Chamber had also contacted Cowra Tourism, following their successful “Get Chris to Cowra” campaign and will explore opportunities to extend the campaign into the next year.

“The current board of directors is changing the direction of the Chamber to be more proactive with the business community as a whole,” he said.

“This campaign will not only help attract tourism, but everything will encompass the city.”

Councilor Ruth Fagan said it was a good time for this kind of campaign.

“I am really delighted to see that the Chamber of Commerce is moving down this path to involve more businesses in order to encourage people to come to Cowra and develop a choice of lifestyle,” she said. declared.

“I think now is the perfect time to do it and I commend the chamber.”

Cr Smith said the collaboration between council, chamber and tourism has proven to be beneficial for many years.

“The Council has had a very positive working relationship for a long time with the Cowra Chamber of Commerce and with the tourism industry as well and I believe this is one of the reasons for the success of many projects that have been carried out in the county, ”he said.

“I think it’s an exciting thing, I think if we even get a few people to grab job opportunities to love here… it will be worth more than the money spent.”

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